In all business, trust is the most important aspect of a
relationship. Trust between business partners, between clients and consultants,
and between businesses and customers is the key to prosperity. Sujai Shriram,
working as a project manager for the full-service, global cross-channel
commerce solutions provider, CrossView, Inc., works with companies to adjust
their digital marketing strategies and their customer service policies to help
them build the kind of trust that leads to legions of loyal customers bringing
in more revenue every day.
Sujai Shriram, along with the rest of the team at CrossView,
Inc., adheres to the principle of omni-channel commerce. This principle focuses
on the consistency of customer experience at all touchpoints of brand-customer
interaction. All transactions are one-on-one interactions between a customer
and a brand. This interaction is fostered by trust and by the general user
experience of all customers in all channels. Because of the ubiquity of online
stores, customers need to feel at home both on the website they are shopping on
and at the store they shop in. Sujai’s clients develop marketing strategies
geared towards all of their customers’ touchpoints, ranging from those who
prefer to shop for their products in the stores to customers that shop mostly
online from their desktop or their phone.
Sujai Shriram helps companies develop solutions to improve
the shopping experience for their customers across all channels of customer
contact. Sujai also helps his clients develop policies aimed at enhancing all
shopping experiences for their customers and allowing them to build trust in
their customers.
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| Sujai Shriram |
