We have to make several choices every day; from the minute we open
our eyes until they are shut at night. While each choice we make may not
define us permanently, some are more impactful than others. Retailers
use the world of e-commerce to tailor their products and product placements to make these difficult choices. As a project manager working
on solving complex technology and e-commerce problems, the three
decisions every retail company has to make are how fast, how good, and
how cheap their eCommerce can be. The challenge lies in defining and
determining which of the three are priorities. As a digital commerce
professional, Sujai Shriram enjoys asking the right questions to help
companies make these choices on an everyday basis.
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| Sujai Shriram |
